As a digital entrepreneur, understanding the trends and investing with the best tools that leverage conversion rate is vital. The per-per-click campaign, SEO, optimizing your business content, website, promoting your business on various social media platforms, and more. All of these strategies are effective. However, email marketing stands out among the rest as it provides real value and guaranteed conversion with the right target audience, segmentation, and efficiency.
No wonder email marketing and tools related to the process continue to gain popularity due to their efficiency. Once you have a good number of followers or people are subscribing to your newsletter, it’s time to reorganize your priorities and take advantage of this cost-efficient yet highly effective marketing strategy.
Is Email Marketing Tools Effective?
Email marketing tools are strategically designed to provide convenience, simplify tasks, and increase the conversion rate to leverage your business or achieve your target goal. A few names will surely ring the bell like ConvertKit, MailChimp, and the likes.
The success rate of digital marketing through email is 24% (open rate) and 18% (click-through rate). Building a substantial number of followers through your newsletter may take some time. However, there is specific software that enables you to grow your email subscribers. You can click here to learn more about these tools’ efficiency. Aside from that, it’s best to understand a few jargons with email marketing to help you optimize your strategy.
Email marketing is a powerful approach to potential customers due to complete customization with a personal touch. Even if you have a considerable volume of newsletter subscribers, understanding that not all of them belong to the same group enables you to better custom-fit your approach per segmentation.
Several people opt to receive your emails because of the value your content provides. With proper email list segmentation and tagging, you can have an improved approach to everyone in your contact list. You can effectively communicate and send emails to the right group, stay focused, and organize the business.
Grouping your contacts in various lists and adding tags to contact category results in an effective marketing campaign.
Segmenting Email List
Segmenting your email list and organizing it based on your subscriber’s interest can help you provide much relevant and valuable content. It’s practical for a business that offers various products or services to a myriad of audience.
The best way to segment your list is to do a survey or ask them upon newsletter signup. That way, you can easily understand what your audience is looking for from personal interest.
Segmenting your list can start by asking your contact list for any information on what they are searching for and would they be interested in receiving emails about a specific niche. Aside from interest, segmenting lists can also be with contact behaviour by the actions they have taken from the emails that you are sending.
You can segment this list as your most loyal contacts and rewarding them with limited offers or discounts can increase conversion rate.
While email list division is based on interest, tagging your contacts further classifies them. Tagging means storing additional information on contacts so it will be conveniently accessible for you to identify which group they best fit in.
Tag varies with the details that are available and valuable for your business. For example, you can opt to tag contacts that like tradeshows on specific locations. Tagging contacts by location is helpful and enables you to send emails to reach for them quickly.
Aside from location, contacts can be tagged by their particular interest, birthdays, and preferences. With all the added information on your end, you can send a more personal email to gain trust and build your brand.
Tagging contacts can also be helpful if you want to do a follow-up of the inactive emails that were not opened the first-time. You can tweak your subject line and resend your marketing campaign.
With email list tagging and segmentation, you can have a more personal approach to these groups that enhances your credibility while gaining potential customers’ trust. With tailored-fit messages to specific groups, you don’t just achieve confidence, it increases your conversion rate or recurring conversion.