So, you’ve got your app idea and you’ve been working on it for what feels like forever. The programming is done. It’s got its audience. Its business aspect is sorted. It’s ready to go.
But is it? There are a few things in the process that you may have forgotten. Have a look at our checklist of things to get done before you hit launch on that app.
Choose an app store
For now, one app store will do to launch your app. It will help you gain the highest number of users and ratings in one place. Fixing bugs and making changes will be a part of the first few weeks of launch, so having your app in one place will help streamline the work.
There are many app stores out there, but the Android Market, Google Apps and Apple App are the most common. Apple favors apps that are not cross-platform, so keep that in mind if you’re looking to be featured, but Apple also has a lot of support pages on their website to help you make the best app you can.
Once you have your feet on the ground, you can look into other app stores, when your customers are loyal, and your app is free of bugs.
Make sure your app is bug-free
Run your application through any automated testing tool you can get your hands on. Look out for functional bugs, which are obvious flaws affecting the function of your app and how your user interacts with it, but also unit level bugs which are simpler to fix but a lot more common.
You can check for issues in your code with a fuzzing test which can be done via For All Secure. This will weed out mistakes and defects by sending malformed inputs into targets, exposing crashes, infinite loops, and memory leaks.
Promote your app
Be ready with some content to give to journalists and bloggers in the tech and mobile industry for example. Create some marketing-specific screenshots, a video demo of the app and also a free download of the app. Have a pitch ready for people asking questions and to give a blurb of what your app is all about.
Use social media to create a fan/product page for your app. Instagram, Twitter, TikTok, YouTube and Facebook are all good at getting the word out about your work. Contact influencers, bloggers, and content creators for a shoutout or some content around your app. Start personalized email outreach marketing to get them interested.
You can also set up paid advertising to aid the organic growth of your app. Google, Facebook and gaming apps can all advertise your app. Start an affiliate program by giving influencers a particular link for them to push and be rewarded when it is used and for you to keep track of who’s clicking.
And don’t forget to put download links everywhere! Every social media bio or pinned post, every Instagram post, every story link should lead the viewer to your app. Don’t make them go looking for it.
Launch a demo
Consider launching a beta to invite-only fans or use TestFlight to allow users to give your app a test run. This not only creates buzz around your app due to the exclusive nature of it all, but it gives you valuable feedback that you can perhaps work on in the time before launch. Every app has bugs, so if your exclusive users can spot them before original release, they’ll be easier to fix. On the other hand, if something isn’t gelling with this version of a test audience, maybe it needs rethought.
Set up an email marketing list for promotion and add a link to the beta version when you’re ready and ask for reviews in exchange for access. This point is important in appeasing App Store algorithms. Speaking of…
Make it easy to find
On top of every social media post containing a download link, take a look at App Store Optimization. It will help you get the word out to those beyond your social media bubble.
Make sure there’s a keyword in your app’s name or description, or both. MobileDevHQ reported a 10.3% increase in the likelihood of apps to rank when a keyword is in the title alone. Are your graphics up to date and professional looking? Do they fit the brand of the app? Be wary of also looking unique. You don’t want to look like every other app of your kind. Focus on how the app is supposed to make you feel and what art style to express that with.
And with that, it’s time to launch! The work isn’t over but at least the hard part is over. It’s out there. Congratulations!