With the rapid and progressive developments in the digital world, the advent of Virtual Reality is not a surprise. Apart from enabling companies to advertise effectively, VR’s role in engaging the customers with the brands is instrumental.
From brand names to tangible products, content marketers are using VR to sell everything. Customers prefer brand value and demand that businesses bring them value, not purchases.
VR can significantly improve the content marketing efforts of brands across the globe. It can engage consumers through experiential marketing and storytelling, like never before and with the industry set to exceed $80 billion by 2025, according to Marketingweek.com, VR’s possibilities and growth cannot be overlooked.
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Brands Leveraging VR
Most of the leading brands have started using VR and successfully delivered unique experiences to their customers. They have achieved enhanced levels of consumer engagement in various ways that traditional marketing could never accomplish.
A Couple Of Instances
- Marriott Hotels delivered a tangible experience to the viewers by allowing them to experience the hotel through every nook and corner, which no other ways could have ever done.
- Lexus provided its consumers with a chance to experience Lexus NX (SUV). The technology-enabled the consumers to virtually drive the car through a VR headset.
Just as content can be used to meet goals outside the marketing department, Virtual Reality can be used for other purposes like recruitment and education.
For example, Tequila distillery, The Hacienda Patrón, conducted a 360-degree educational seminar. It allowed the participants to have an in-depth look at the product, and the US Air Force allowed its future candidates to fly a jet by using the virtual reality system.
A Couple Of Tips From The Users of VR
Although VR is still finding its way to get deployed by most of the marketers, some brands have already enhanced the content toward the users of VR. Let’s explore how you can learn to delight your VR viewers.
Educate Your Customers
IKEA, a furniture retail company, allowed its customers to have an interactive experience in the kitchen. It allowed them to remodel their kitchen, virtually. Keeping an adult or child’s height in preference, the customers were able to interact with the new kitchen with a real world view.
Moreover, they were able to change the styles and colors of the kitchen, which enables them to make informed decisions about the redesigned look of their kitchen before they buy it. Hence, allowing your customers to understand what they could have will develop a sense of trust and eagerness in your product or services.
Allow Immersive Brand Experience
Game of Thrones developed an experience where their fans are taken to the land of Westeros and place them at the top of the Wall at Castle Black. Although most of the GOT fans would not prefer to go to a place that is well violent and extremely cold, the VR experience allows the fans to experience the real-world environment without risking their lives.
Apart from the usage of a headset, the experience consists of a fully immersive traveling where the fans get the opportunity to step inside a replica of the elevator on the wall. With such features, they get to feel the rumbling as it moves up and down, and the freezing air blasts across them.
With virtual reality training solutions, businesses can deliver improved marketing and training facilities backed by next-gen technologies to engage audiences.
Let’s Wrap It Up
There are endless possibilities with virtual reality. It allows enough space for more valuable content that can enhance the world of content marketing and education as well. If used correctly, VR can undoubtedly transform the way we market and engage with consumers. With this, we expect you to prepare yourself to deliver an opportunity to your customers with the brand’s experience, never realized before.
