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Xiaomi is the leading smartphone brand in india { Q4 2017 Reports }

Xiaomi, the leading Chinese mobile manufacturer became the no 1 smartphone brand occupying a market share of 25%, a touch more than the Samsung ( 23% ) market share. But the interesting point is the increase from 9% market share in Q4 2016 to 25% in 2017. All thanks to the Redmi 4 versions,  Redmi Note 4 & Redmi 4 occupied the first & second post in top-selling smartphones in India. Coming to the annual basis, Samsung still holds the top position with 24% in 2017 but Xiaomi closing it with 19% & the other brands like Vivo ( 10% ), Oppo ( 8%), Lenovo ( 7%) are holding still.

Smartphones market share 2017

India mobile shipment has crossed 300 million units for the first time, out of which 44% belongs to smartphones. All these details are from the research done by Counterpoint. The Q4 rise is driven by some strong promotion during Diwali & new product launch along with some exciting offers from the smartphones manufacturers.

Jio holds a strong position in feature phone segment, during Q4 2017 jio captured a 26% market share in feature phones which resulted in a decrease of Samsung feature phone market share from 25% to 15 & ITEL from 11% to 7% though Micromax holds its share. Though this boom is in Q4 of 2017 when it comes to the cumulative year market share it still behind Samsung. Samsung has a stronghold of 21% share in 2017 & Jio has 11% share, expect it to rise more in 2018.

Featurephone Market share 2017

Xiaomi was the fastest growing brand with a 259% rise when compared to 2016 & other brands like Huawei, Oppo & Vivo registered an increase of over 100%. Online sales & some strong promotions & offers during festivals helped in this.

The top 10 selling smartphones in 2017 have 3 Redmi 4 versions ( Redmi Note 4, Redmi 4 & Redmi 4A ) and Samsung Galaxy J series and Oppo & Vivo smartphones.

Top selling smartphone in india 2017

With the data rates reduced because of JIO plans, the smartphones usage has been increased thus increase in the market share for the same. 2018 might be a tricky year for this brands & will see which brand will sustain the competition &  holds the market.

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